Grip

2021 / Budgeting app, part of ABN AMRO Bank

We collaborated with the Grip team to refine their proposition and customer journey, to improve app engagement. Our focus included identifying a unique positioning to distinguish them from other budgeting apps, as well as validating new features through multiple rounds of consumer interviews.

Note: I haven't taken the time to write full case studies, so these are quite short. If you'd like to learn more, I'm happy to schedule a call and show you everything in detail.