Picnic

2021 / European online supermarket

We collaborated with Picnic to brainstorm, prototype, and validate various strategies aimed at increasing the average order size and enhancing the customer experience. This included the development of a recipe maker feature, enabling users to create and save new or favorite family recipes, and conveniently order all necessary ingredients with a single tap. The project received coverage in the Dutch publication Distrifood.

Note: I haven't taken the time to write full case studies, so these are quite short. If you'd like to learn more, I'm happy to schedule a call and show you everything in detail.